If you’re ONLY investing in traditional digital marketing strategies, we don’t know what rock you’re living under. It’s 2021. Businesses have turned out to be more dependent on digital marketing strategies than ever before. And smart brands should adapt and learn about online advertising. Otherwise, you suffer the inevitable consequences of staying a little fish in a big pond where it’s hard for you to prosper without getting noticed, which is what most businesses are trying so hard to do.
But don’t fret. We’ll help you kick-start your online strategy by giving you 20 of the most effective digital marketing strategies online.
1. Explainer videos
Videos are relatively more effective than some other types of content. Plus, it’s changing how users engage with content nowadays. In 2014 alone, YouTube received the most unique visits in a month, totalling around 800 million! That makes YouTube the most popular site for video content.
So if you’re wondering why videos are better than long-form content. Here are the top reasons:
- Videos are concise
- They show a problem and offer a solution
- More creative freedom
- Can be distributed anywhere
- Appeal to old and new customers
- Shows your brand personality
- Chance to show your product benefits in half the time
2. Repurpose evergreen content
The term evergreen content isn’t a buzzword marketers use. In content marketing, evergreen content refers to content that stays fresh and relevant. In short, it’s the type of content that gains the most engagement, views, shares, and potential customers. Repurposing content means giving evergreen content a new life by transforming it into another type of media.
Here’s a fun fact: Evergreen content was derived from evergreen trees such as fir or pine. These trees are typically used to decorate homes during the holiday seasons. In addition, evergreen trees symbolize perpetual life because their leaves last throughout the seasons. So it’s sustainable and ever-lasting.
Do a site audit and assess whether you need to repurpose content or not. Here are some questions to ask yourself to determine if you indeed need to go this route:
- Do I need to reach a new audience?
- Do I have favorite content that needs exposure?
- Do I lack promotional efforts for my content?
If you answered YES to all three questions, then you need to repurpose. Here are some examples:
- Webinars to video tutorials
- Old blog posts to guides
- Interviews to eBooks
- Quora threads to blog posts
- Slideshows to infographics
3. Personalize your emails
Personalization is key to stand out nowadays. And emails are excellent marketing campaigns to connect with target markets on a personal level. A Dynamic Yield research shows that 71 percent of recipients are influenced more by personalized experience. This would lead them to open and scrutinize brand emails. The beauty about using emails is that you can use the power of data and leverage that information.
A successful marketing strategy means getting more people to act, read, share, or do the next step to engage with your brand more. So if you want more personalized email marketing strategies, here are some tips:
- Always segment your list
- Write the recipient’s name on the subject line or email content
- Include behavior triggers
- Be creative with the subject line and copy
- Offer tips on how to use the products or services
- Send emails at peak hours, depending on various time zones
- Always A/B test your emails to see what works and what doesn’t
4. Host podcasts
Did you know that 222 million people are now familiar with podcasting? That goes to show how podcasting is becoming one of the go-to media types that people engage with, and for good reasons. Here’s why:
- They’re personal
- They’re affordable
- Time-efficient communication style
- Easily digestible
- Easily shareable on social networks
- It’s on-demand nowadays
5. Give out free eBooks
Who says there’s no such thing as free lunch? Of course, there is — in the marketing world! Some of the best marketing strategies involve giving out something for free. And eBooks are perfect marketing strategies that bring a myriad of benefits for your brand.
For one, eBooks increase sales. When you give out free stuff to customers, they will return the favor and support your brand in the future. Also, you can give free eBooks when customers purchase a high-value item.
Secondly, this business marketing strategy builds a loyal customer base. When customers realize how brands extend their marketing efforts, this increases brand loyalty.
6. Participate in forums
Forums are another effective digital marketing campaign that lets you connect with other like-minded individuals. Again, these are avenues where brands can find more of their target audience aside from search engines or social media channels.
Some of the top forums websites are:
- Stack Overflow
Participating in forums proves to be a natural advertising tactic because people visit forums to ask questions, get information, or share stories. You need to be mindful of how you compose your comments to not sound like you’re pitching your products.
7. Showcase some BTS snippets
Emotional marketing strategies work because humans are innately sensitive to heart-warming stories of people. The adage, “People don’t like being sold, but they love to buy,” still rings true today. And that’s why consumers are more drawn to brands with meaningful and heart-touching stories and experiences.
That said, post behind-the-scenes snippets of your team, their hard work, or how your company does your everyday routine. These are what makes your brand human, and put a face to that logo.
8. Run online giveaways
Social media is a perfect avenue to create buzz online. Brands can go viral quickly, provided that they create interesting and unique posts. In addition, word-of-mouth campaigns are effective types of marketing. And this makes online giveaways or contests a top pick for most advertisers.
Why? It’s simple. People are bombarded with ordinary posts on social media that a contest from their favorite or cool brands would pique their interest.
Leverage user-generated content. UGC refers to any content such as videos, testimonials, reviews, pictures, blog posts, or tweets created by brand patrons. For example, brand patrons or customers would promote a brand’s product or service. This makes for effective digital marketing strategies as people love good recommendations from users.
In fact, 70 percent of consumers consider purchasing