The 5E Scale Engine came from true personal experience. I bootstrapped a web hosting company when I was 17 years old with no money down. It took pain and sacrifice, but I grew into the most popular product in Singapore, with tens of thousands of business owners as our happy fans.
On July 2017, I sold my company for S$30 million. I like to call it an overnight success that took 17 years to build.
After I sold the company, I felt strangely lost. I realised that a huge part of my identity was tied with the company, and selling it off had made me lose a part of myself.
I decided to embrace minimalism, sell off all my possessions, and go travel the world. While I was travelling, I had people approach me for mentorship, and I helped them.
Over time, I discovered that the lessons and experience that I had were invaluable in transforming the lives of my mentees. These were specifically the business and entrepreneurship scaling frameworks and systems that I used to grow my own business.
Next, I decided to spend several months distilling the lessons that I had gone through in my decades of entrepreneurship into the 5E Scale Engine.
How Does The 5E Scale Engine Work?
The 5E Scale Engine is a methodology to systematically grow and scale your business efficiently.
Most marketers focus on numbers and the latest traffic techniques. The 5E Scale Engine doesn’t, and instead, focuses on what truly matters on a fundamental level.
This isn’t a get-rich-quick scheme. In fact, it’s the complete opposite. It will take time. You will need to put in lots of hard work. And it will be difficult.
However, your business will then be able to scale up efficiently. And you’ll be enjoying the process because it’s difficult but rewarding.
One thing that I never liked was sales. I always thought that sales was slimy and pushy and all about using the right closing techniques.
The 5E Scale Engine avoids all of that. Selling becomes fun, easy, and something that you look forward to because you’re now providing value to your customers – Value that they actually desire, and want to get from you.
With the 5E Scale Engine, you learn how to scale past 7 figures, become the top in your field, and serve a tribe of grateful clients.
This will change your life. I know because it changed mine – this will allow you to have great clients, a sustainable business, free time for yourself, and increased profits.
Are You Suitable For The 5E Scale Engine?
If you’re someone who can benefit from 5E Scale Engine, these points will describe you:
- You’ve put in the hard work to grow your business from nothing to 6-figures or more
- You find that growing your business is difficult and is getting more difficult week by week
- Your business is doing 6-figures or more, but you’re not feeling successful at all
- You are starting to drag your feet to the office and replying clients
- You’re marketing your company the way all the online articles tell you to, but you’ve only gotten more tired
- You don’t know where your next client will come from
- You want more revenue, but dread having more clients
- You have less of a life the more your business grows
If this describes you, then read on. You might just be someone who can benefit from the 5E Scale Engine.
I’ve designed the 5E Scale Engine so that you can have a business that gives you happiness and has a real impact on your clients.
What Is The 5E Scale Engine?
The 5E Scale Engine strips away all that is unnecessary and focuses on the essentials – one of my core life philosophies. The components of the 5E Scale Engine are designed to create a steady flow of committed clients for you so that you can serve them to the best of your abilities.
1. 5E Scale Engine: Evolve
The fundamental concept that you have to agree on is this: What got you here, won’t get you there.
We have to analyse what you’ve done, throw away limiting concepts that no longer work for you, and introduce new ones that will work for you.
As the leader of your business, you need to grow if you want your business to grow. Everything that affects you on a personal level must be optimised so that you can perform at your full potential.
Think about the drivers of racing cars or the jockeys of racing horses. To be the winners in their races, it’s not just a matter of the fastest cars or the fastest horses, isn’t it?
2. 5E Scale Engine: Envision
The second component that forms the foundation of the 5E Scale Engine is ENVISION. Entrepreneurs and business owners have always been told that marketing is a cold and ruthless game of numbers. The more numbers you have, the better.
FALSE! That’s not efficient. Think about it: I can send you 100,000 visitors to your ice cream business, but if they are all people who are lactose-intolerant, you’re going to find that you’re not going to get much, or any, sales (does this remind you of your recent Facebook ad campaigns?).
I don’t believe in transactional businesses. I know that businesses, just like everything we do, are run by people, and if that’s the case, then how we run our business should be no different from how we behave every day as individuals.
I’ll show you how the power of ENVISIONING can connect you with people that love your message and product/service, and how this will translate into an insane level of results for your business.
You might even be surprised at how common business advice doesn’t necessarily work for you.
3. 5E Scale Engine: Empower
The third component is EMPOWER. Scaling up a business in a sustainable manner requires that your team knows what you’re thinking, and acts together in a concerted effort.
How you find and attract the right talent to join you is the first step. You want A-players on your team, but this might not necessarily be what you think A-players are. I show you the common fallacies of hiring, and get you to focus on a hiring process that will give you an A-star team.
Once you have an A-start team, you’ll no longer have to worry about HR issues that bog down the whole team, and which you spend your entire day fire-fighting about.
After you have your A-star team, the next step is to empower them to perform not just at the best of their own individual abilities, but together as a team. When you can do that, you’ll harness exponentially more powerful growth as a result.
4. 5E Scale Engine: Execute
Only after you’ve done the first three steps can you move on to the next step, which is EXECUTE. One of the worst things that I hate is excess and inefficiency. That’s why I’ve been absolutely ruthless in my businesses to optimise, delegate, eliminate, and automate processes whenever I can.
This increases your throughput and productivity, allowing you to scale up because you now no longer have the constraints that you used to have.
It’s like a sprinter who weighs 30kg extra. I give you the tools and know-how so that your business can shed all this extra fat. You’ll be able to train and perform at your optimal levels.
This transforms your business from something you work in into something you work on. Your business becomes a well-oiled machine, allowing you to focus on strategy and growth.
5. 5E Scale Engine: Engage
ENGAGE is the last pillar of the 5E Scale Engine. We’re talking about engagement with your customers and clients here. With any successful business, engagement is highly important.
Have you ever seen companies with great products that close down? I would bet that they didn’t spend as much time on their engagement with their customers. A lot of entrepreneurs suffer from the “build it, and they will come” syndrome. Unfortunately, it takes more than a great product to become a successful business.
You’ll need to plan out your customer journeys and ensure that you do things in the right sequence in order to engage your customers properly.
Proper engagement is the difference between your customers raving about your product, or nobody caring about you. When you do engagement well, your product sells by itself because your customers can’t wait to tell their friends all about your product.
Implement The 5E Scale Engine For Your Business
Not everyone can benefit from the 5E Scale Engine, and everyone will need a different implementation strategy, so it’s not a mass-market solution.
I like working with action-takers who are providing a service that adds value to their customers’ lives. If you are interested in implementing the 5E Scale Engine, I offer a mentorship service where I work with you personally on a 1-on-1 basis.
If you’re an online entrepreneur who:
- is looking to build a better business
- want better quality clients
- want a better relationship with your clients
- want to maximise your profits
Then the 5E Scale Engine might be able to help you. Read more about the 5E Scale Engine in my book, Super Scaling.