Increased Freedom
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Company
The corporate gifting industry is a $250 billion industry worldwide, because corporate gifts are very powerful weapons to achieve brand awareness and brand recall with customers and partners.
EasyPrint is a leading corporate gifts provider in Singapore which creates amazing corporate gifts with quick turnaround times and high levels of quality.
One of the key differentiation that EasyPrint brings is by being cost-effective and highly customer-centric.
Goal
In order to achieve quick turnaround times, EasyPrint needs to have internal processes as efficient as possible, with a team of highly-capable members who can execute fast and skilfully.
In addition, as part of their goal of becoming customer-centric, EasyPrint also needs to have the capability to process rushed production orders for clients who have last-minute or urgent requests.
These goals require solid systems and a strong team.
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Results
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3.5X Increase in Team Size
The founder of EasyPrint started the business himself, and even though he had 3-4 people helping out with operations and fulfilment, he was handling most of the operations himself.
It got so overwhelming doing sales, handling customer support, and managing fulfilment that the founder often felt frustrated and helpless.
After applying what he learnt in Super Scaling, he became clear about what roles he needed to recruit for, what training was necessary, and what his company culture was.
He started hiring, and soon the team grew 3.5X, allowing the founder much more time to focus on actually growing the business, and to have more freedom back for himself.
2x Increase in Revenue
Prior to joining Super Scaling, the business was bottlenecked because a lot of the operations was handled personally by the founder.
This not only stopped the business from growing, but also caused existing customer satisfaction rates to be suppressed.
The business managed to overcome a lot of the initial inefficiencies by having proper processes and a strong team in place. This resulted in a 2X increase in revenue in just 8 months.
Increased Freedom
Besides business growth, the most important thing was the newfound time that the founder got to spend with his family.
Using the methodology and seeing what was possible from Super Scaling allowed the founder to systemise his business properly. This allowed him to enjoy increased personal freedom, and yet transform the business into a high-performing, systemised, and productive one.
Getting Business and Personal Growth
Businesses oftentimes start through hustling and grinding. However, taking it to the next stage of growth requires proper systems, so that the right processes can be built and right people can be hired.
EasyPrint benefited from the methodologies from the Super Scaling 5E Scale Engine, and not only grew the business much more, they did it while allowing their customers, team and founder happier.
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