Breaking Through Plateaus
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Company
Gift Market makes creating memorable corporate gifts a personalised and efficient experience. With its gifting solutions, Gift Market not only provides corporate gifts, but helps clients with creating a strong sense of brand appreciation and building better relationships with their stakeholders.
Their gifting solutions enable their clients to stay top-of-mind, by engaging with employees anywhere in the world, rewarding customers, converting prospects and leads, and humanising online events and meetings.
They have sold over 27 million corporate gifts since 2013, have over 3,000 unique products available with new items added monthly, and serve over 19,000 customers
Goal
To achieve a high-level of client intimacy and custom solutions, Gift Market needed to excel in certain key differentiation factors.
Some of the goals were to constantly meet tight deadlines, develop strong in-house infrastructure, and maintain ready stock of over 3,000 SKUs. On top of that, the company had to also be able to ideate unique gifts or customise existing products, which required developing a team of consultants and an in-house design team.
As a business, this posed building many complex processes, while developing a strong team to deliver upon these results.
When it comes to scaling a business, what I learned from Alvin, from Super Scaling is that you require a different set of skills, you need to learn how to manage people, you learn how to build a team. And I think that's where the principles and the foundations of Super Scaling really come in.
Results
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500% Increase in Founder Effectiveness
Before starting Super Scaling, the founders handled most of the operations themselves, such as logistics and programming. At a certain point in the growth of the company, that actually holds the business back by a lot. Scaling requires the business owners to develop a different set of skills: managing people, building a strong team, delegating effectively.
3x Reduction in Employee Churn
Prior to joining Super Scaling, there wasn’t proper processes to recruiting and hiring the right members into the team. That resulted in the business having to hire and replace people at a very fast rate.
Entire years were spent just hiring people, and having them resign after several months, and then restarting the hiring process again. This can be a very big problem, because the founders get sucked into hiring and training. This results in the business not being able to move forward with expansion and growth plans
This all changed after the founders implemented the concepts from Super Scaling, and drastically improved their processes on hiring and retaining A-star team players. There’s a better employee engagement, they find more joy in what they do, and most importantly, there’s a great fit with the company.
Once the founders managed to get A-star players into the team, it freed up the time for the business owners to actually focus on what they should be doing, which is growing the business itself.
2x Increase in Revenues
Fixing these problems takes time. Once they are fixed though, the business found itself more than capable of scaling up.
Issues that plagued the business and took up the attention and time of the founders now no longer exist. These created huge opportunities for the founders to concentrate on developing and expanding the business.
Breaking Through Plateaus
What got the business started and through the initial stages will not effectively get them to scaling properly.
Gift Market accelerated their growth and got to systemising their operations, processes, and team, so that they could focus on expanding the business.
These methodologies from the Super Scaling 5E Scale Engine gave them the ability to take on new levels of business growth, while growing a strong team, and making the customers, team and founders happier.
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