Becoming a PR Powerhouse
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Company
Grow Public Relations (Grow PR), a boutique PR agency in Singapore helps SME clients grow in influence at a fraction of advertising costs by telling their stories in media.
This allows their clients to stay ahead of their competitors, build strong relationships with media, and get seen by important stakeholders to gain traction.
By having deep networks and strong branding expertise, Grow PR has generated over 1,000 stories in top-tier media for over 50 start-ups and SMEs.
Goal
In the quest for growing their impact, GrowPR set its sights on three ambitious targets: increasing revenues, unwavering client satisfaction, and liberating the founders from the daily grind of operational tasks.
To achieve these goals, Super Scaling coached them to systemise the founder’s knowledge and expertise, which was required for assembling a formidable team. Training the team members to master the art of delivering outstanding work for clients became the next critical step.
Navigating the intricacies of public relations meant that there was a myriad of nuances that had to be overcome. The first was to meticulously distill their methodology into seamless processes. Only then could they entrust the team with the mighty responsibility of consistently delivering exceptional results for their valued clients.
"The Super Scaling program has been extremely valuable to us. From learning how to streamline our workflows and processes to the network it offers, Alvin and his team have been instrumental in the success of Grow Public Relations in the past year. But more importantly, the Super Scaling team is genuine — Alvin, Stuart and Angeline truly cares about the businesses their helping and I'm grateful for that."
Results
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2x Team Size
In the dynamic realm of public relations, the founders grappled with a daunting challenge: unearthing top-notch talent.
Super Scaling helped atomise this process into a manageable and possible process. Like a treasure map revealing hidden treasures, this transformative experience illuminated the key areas vital to their hiring processes.
Furthermore, in order to improve the quality of applicants to their team, they have to fix their brand image towards employees. GrowPR masterfully crafted a magnetic company culture that attracted the brightest stars, eager to join forces and improve the public relations landscape together.
This newfound clarity streamlined the recruitment process, breaking down tasks into precise, manageable units. The crystal-clear focus also paved the way for a well-structured training program, empowering the team with the skills and knowledge needed to reach new heights of success.
10x Revenue Increase
Building up a team was great, but revenues need to justify this expansion. This is what Super Scaling did together with GrowPR to ensure both objectives were met.
The first step was to distill the methodology that the founders were using instinctively into actionable workflows. This formed the building blocks that allowed their invaluable proprietary knowledge to turn into sleek, formalised processes that could be adopted by the team.
The second step was to build up a training process that can equip the team with the skills and knowledge necessary to dazzle and impress clients with the results of their work. Through a powerful set of SOPs, knowledge base, role-playing and lessons, the team managed to do this and more!
This caused a surge in the number of prospects, a flurry of deals closed, and satisfied clients. Word of their service spread like wildfire, igniting a remarkable increase in client referrals. Harnessing these powerful growth levers, the business soared to astonishing new heights, with revenues skyrocketing by a staggering 10X in just one year.
5x Profit Increase
Profitability was a core area of measurement of the 4P framework: Plan, People, Processes, Profitability.
In the high-stakes game of business growth, expanding a team can be a double-edged sword, with operational costs skyrocketing. These expansions can only be justified if profits follow suit.
Grow PR embraced the methodologies from the Super Scaling program to scale up progressively and tactically. This was achieved by having key metrics tracked and clear deliverables that contributed to ROI.
With this level of visibility, the team could understand what they were all working together on, and could drive towards organisational objectives clearly.
Becoming a PR Powerhouse
GrowPR has ambitious goals. Achieving all their goals required systematically working on the business so that any efforts were scalable and fruitful.
Through the coaching from Super Scaling, GrowPR was able to accomplish this, transforming them into a scalable business that could amplify their impact, have a strong and happy team, and deliver industry-leading satisfaction rates for their clients.
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