How to Do Facebook Advertising (with examples)

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When it comes to your advertising strategy, there are hundreds of approaches you can choose from. But if you want to bring in consistent sales from day one, you need to focus on your social media advertising game. And if we’re talking about social media, you can’t overlook the channel with the largest audience network: Facebook. 

Facebook is the biggest social media site worldwide, with almost 1.9 billion users every day. It hosts the most significant audience size, which makes it suitable for all your advertising campaigns. This is why as a business, it’s essential to focus on Facebook advertising.

Table of Contents

What is Facebook Advertising?
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Facebook advertising refers to online advertisements that are created and published on the Facebook platform. These ads can appear on a user’s news feed and in the right column of Facebook for desktop users. Facebook advertising allows brands to place their products and services in front of a massive audience. 

Not only has Facebook become the world’s largest social network, but it has also shifted into one of the biggest marketplaces on the internet. 

Why Should You Advertise on Facebook?
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While you may hesitate thinking that no wise internet user clicks on Facebook ads, Facebook’s ad revenues can give you ample reason to reconsider. In fact, Facebook’s business model relies heavily on ads, generating close to $84.2 Billion in 2020. Therefore, providing some focus on Facebook advertising may benefit you for these reasons:

  • Facebook has global coverage. With Facebook being the most prominent social medium on the internet, this is a great platform to grow your business. Aside from its 2.89 Billion monthly active users, more than seven million companies have created ads for Facebook’s massive audience. 
  • Highly targeted paid ads. Facebook ads allow you to tailor your promotions to a specific target audience. This detailed targeting lets you specify your campaigns based on age, gender, location, job, and interests. This database is something that users share on Facebook, making it easier to identify your custom audience. You can even set your targets for your lookalike audiences as a way to reach similar customers who are also likely to be interested in your business. 
  • Allows more organic reach. If you’re struggling to utilize Facebook advertising, you can still initiate relationships organically by creating content on your Facebook page that people can see value in. While it may be harder to catch their attention, it may be based on how stunning your content is; it’s still worth the initial steps. 
  • Integrations with marketing channels. Facebook advertising is a cohesive system that is easily combined with other marketing channels. It’s easily linkable to email marketing, mobile marketing, search engine marketing, and Facebook Messanger ads, so you can develop an approach that can strengthen your brand outreach.
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Types of Facebook Advertising

Facebook offers several paid ad options and placements for different ads campaigns. Here are the types of Facebook ads you can choose from: 

1. Image Ads

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Image grabbed from Save the Children US

A primary way to get started with Facebook advertising is through image ads. Image ads require you to be creative in choosing photos to promote in order to capture people’s attention to your brand. 

This format makes it fast and easy to raise your brand awareness and drive people to your Facebook page or website. You can create an image ad by boosting an existing post using a photo from your Facebook page. 

2. Video Ads

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Image grabbed from BAKED

Video Ads are posts that run on the Facebook News Feed and Facebook Stories and can appear as in-stream ads in longer Facebook videos. Video ads are a great way to demonstrate the features of your product using a dynamic medium that can attract video views. You can create short videos or use GIFs to get people’s attention quickly.

3. Poll Ads

facebook advertising