7 SEO Myths of 2022 And What To Do Instead

seo myths of 2022 and what to do instead

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It’s hard to believe that we’re already halfway through the year, but here we are! As we move into the second half of 2022, it’s important to reflect on some outdated SEO techniques and common myths that no longer cut it. Many people are still following outdated tactics, and as a result, their website isn’t performing as well as it could be. In this post, we’ll break down seven of the most common myths and give you tips on what to do instead. Let’s get started!

High Keyword Density
seo myths of 2022 and what to do instead

Before the Panda Algorithm update, SEO professionals practiced keyword stuffing and duplicating content to increase Google search hits with minimal effort (and it worked!). However, Google started detecting and downgrading such actions to ensure they place pages with relevant, high-quality content at the first positions on SERPs.

It may be quite confusing to determine the optimal number of key phrase repetitions necessary to rank your content well. There is a thin line between good keyword density and damaging keyword stuffing so you need to be careful not to fall into the trap.

Today, keyword stuffing will not only get you penalized, but it will also make your content unreadable for both users and search engines. So, what should you do instead? The focus should be on quality over quantity. Write for your audience first, and include keywords thoughtfully and sparingly.

As there’s no magic number that can be used to determine your ideal keyword density, here are 6 good practices you should follow in order to avoid keyword stuffing:

  • Use keyword research tools to get ideas for related terms and phrases that you can use in your content.
  • Include keywords throughout your content, including in the title, headings, body, and meta tags.
  • Use variations and synonyms of your target keywords to avoid repeating the same word or phrase too often.
  • Keep your keyword density to a natural level – around 1-2% for most content.
  • Make sure that your keywords are relevant to the topic and add value to the user experience.
  • Avoid keyword stuffing by using latent semantic indexing (LSI) keywords instead of repeating the same keywords over and over.
Short Content Doesn't Stand A Chance
seo myths of 2022 and what to do instead

In the past, shorter blog posts and web pages were often overlooked by Google. The common belief was that Google favored longer content because it was generally seen as being more comprehensive and informative.

Sure, lengthy posts are great for SEO and can help you secure a top position in SERPs but the word count shouldn’t be the sole priority when writing articles. For example, an analysis performed by Ahrefs and Backlinko discovered that average Google first page results contain around 1500 words (1%, or 452nd). The reason might be that longer articles allow writers to reach just the right keyword density while still offering enough space for targeted phrases.

Not only does longer content have the ability to target more search terms, but it can also be beneficial for constructing relevancy for multiple traffic sources. Additionally, creating long-form content can help you meet your audience’s search intent and make it easier to get backlinks and shares.

However, while longer content can certainly be beneficial, there’s no evidence to suggest that short content doesn’t rank well. According to John Mueller, Senior Webmaster Trends Analyst in Google, word count is not indicative of quality. He also states that it is not a ranking factor as pages with a lot of words that say nothing and are not relevant to search queries lack quality and thus are not granted authority.

So, make your content relevant and informative, and do not stretch it just to reach a certain word count – this only works if you take care of the former first.

Domain Age Is A Ranking Factor
seo myths of 2022 and what to do instead

There is a persistent belief that domain age contributes to higher rankings. While this may have been the case in the past, it is no longer relevant. Google’s algorithm has changed and evolved significantly over the years and it now focuses on other factors such as content quality and relevance.

A few years ago, Matt Cutts (former head of Google’s Webspam team) stated that domain age is not a ranking factor. If anything, he said, it might have a very tiny impact.

More recently, John Mueller from Google reiterated this statement and said that while domain age may have had an impact in the past, it definitely doesn’t now. So, if you’re still holding on to an old domain in the hopes that it will help your SEO efforts, you can let go of that idea.

However, keep in mind that domain age does matter but not for the reasons many people think. The main way it has an impact on website rankings is that usually, older domains have accumulated a more extensive backlink profile. Nevertheless, a new domain that constantly publishes high-quality, well-optimized and useful content, and gains natural backlinks from high authority sources, has all the power to land on top SERPs positions.

PPC Affects Organic Search Results
seo myths of 2022 and what to do instead

You may have heard that Google favors sites that invest money in paid advertising through PPC. This idea is widespread, but it doesn’t hold water when you look at how the algorithm for ranking websites varies from what’s used to determine where ads appear. If anything else happens along with good SEO practices like using keywords throughout your content and linking internally between different sections or blog posts – which are both known indicators of quality—then this can improve overall traffic numbers without any need of paying for clicks and visibility!

However, combining PPC and SEO marketing comes with some benefits. You can run both SEO and PPC campaigns to maximize your online visibility. The keyword data from PPC, as well as conversion rates for each campaign type, are easily integrated into organic search strategies.

As a result, you always have up-to-date information on how to best optimize Page Quality or Landing page performance based on what’s working at any given moment in time! You may even want to use some of those A/B tests conducted with different ad copy varieties if they’re helpful enough. Just make sure these changes don’t negatively impact rankings because then all bets would be off.

Guest Blogging Doesn't Help SEO
seo myths of 2022 and what to do instead

Many SEO specialists tend to focus primarily on on-page SEO and brush off link building as insignificant to search engine rankings. However, according to Ahrefs, backlinks are the most important ranking factor. Why? Because they send signals to search engines that your content has high value (if high-authority websites are linking to you) and as a result, they place you higher up on SERPs.

Among all link building strategies out there, guest articles are by far the best, most secure and most valuable one. However, it doesn’t mean that every guest article will bring you quality backlinks. Make sure that the website you’re guest blogging for is an authoritative source in your industry and that its audience is likely to be interested in the content you’re sharing.

Additionally, don’t try to game the system by stuffing anchor text with too many keywords in the hopes that this will increase your organic search rankings. This is an outdated tactic that can actually get you penalized by Google. The best way to approach guest blogging is to focus on creating quality content that will be valuable to the readers of the website you’re guest posting on.

Good Content Helps Itself
seo myths of 2022 and what to do instead

“If you write it, they will come” is a popular phrase among content creators. Unfortunately, in the SEO world, this statement couldn’t be further from the truth. Just because you published a blog post or added a new page to your website doesn’t mean that search engines will automatically find and index it.

This is where sitemaps come in. A sitemap is a file that contains a list of all the pages on your website and it tells search engines when these pages were last updated. This helps them crawl your website more efficiently and index your content faster. Creating and submitting a sitemap is a good way to help search engines find all the new content on your website.

Additionally, if you want a particular piece of content to rank higher on SERPs, then make sure to promote it across your social media channels and other websites. The more engagement that your content gets, the better chance it has of ranking high on SERPs.

Topic Clusters Are Duplicate Content
seo myths of 2022 and what to do instead

Topic cluster articles are groups of related content that all center around one main topic. The goal is to cover a specific subject in depth and answer any possible user questions and to strategically place internal links towards other relevant topics within your site. This boosts easy navigation which essentially enhances user experience and SEO performance.

However, a common misconception about pillar pages and topic clusters is that they are just duplicate content and may lead to a penalty if a common practice on a website. Although this may be a rightful concern if your articles overlap, with careful strategy and by clear differentiation of the subject aspects covered in each of the posts, topic clusters can be a powerful way to boost your authority as a trustworthy source of information.

Here are a few tips:

  • Use different wordings and phrasings to talk about the same topic.
  • Write from different perspectives.
  • Answer different questions within the same topic.
  • Avoid building pillars that are too niche or too broad.
  • Make sure pillar pages don’t compete with product (money) pages.
  • Creating blog categories and tags may be an easier solution.
Wrapping Up

SEO is constantly evolving, and what worked in the past may not work today – or tomorrow. That’s why it’s important to stay up-to-date on the latest changes and trends in the industry, so you can continue to rank your website at the top of search engine results pages (SERPs). These seven myths won’t help you achieve that goal; instead, try implementing some of the strategies we suggested above. Are you ready to get started?

Mariela Kashukeeva is an Outreach Specialist and Blog Assistant at DevriX. With over 4-year experience in SEO, she is responsible for establishing collaboration opportunities with high-authority websites and creating amazing content.

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